Royal Grace

Royal Grace is an Estonian clothing brand for rhythmic gymnastics, ballet and dance. We built its online store on WordPress and WooCommerce with a custom theme (Tailwind, htmx, Alpine): a catalogue organised by sport, collection, category and colour, three-piece sets with a bundle discount, favourites and “my sizes” in the customer account, personalised prints, Stripe checkout, PDF invoices, branded emails and Estonian and Russian legal pages. Prices are in euro, the base language is Russian and other languages are served by Multilanga.

The client runs the shop with an AI assistant: a custom MCP server with OAuth inside WordPress gives Claude thirty store-management tools, from products and sets to orders and pages. Deployment goes from GitLab CI to the client's hosting; until the first collections are photographed the site shows an “opening soon” page with an e-mail signup.

• royalgraceshop.com